Work

Selected work.

Things I built myself, with the numbers. AI first, then growth and startup ecosystems.

Case studies

Case · AI
An agentic sales system. The same results with a team 66% smaller.
Selling to governments depends on timing that no CRM tracks: elections, budget cycles, strategies ending, tenders. I built a system that watches those signals in 792 places, scores who to talk to and when, and drafts the work, with a person approving every message.
Case · AI · Data
A CRM clean-up: 160,000+ changes, each one checked, nobody emailed by mistake.
The sales team was not short of leads. It was short of a CRM that could show the leads it already had. In two months I rebuilt the data behind 25,000 contacts with AI pipelines, and every change was checked before and after it was written.
Case · Ecosystems
Portugal Tech Week: zero to 300+ events in 20 cities, with no production budget.
Portugal’s tech story was a Lisbon story. We built a national festival that anyone could take part in, in any town, under one brand and one calendar, with no production budget and no permanent staff.
Case · Community
351 Startups: Portugal's largest startup community, built from nothing.
I started 351 as a one-person effort in 2019. Today it is Portugal’s largest startup community, run by volunteers, funded by partners, and delivering hundreds of initiatives a year.

02 · Knowledge
A company brain.
Your files, CRM, calendar and inbox in one place the AI can read. You ask in six words, not six hundred.
03 · Operations
Agents on a schedule.
Every day they read yesterday's calls, update the CRM and draft the follow-ups. A person approves anything that goes out.
04 · Content
A talk becomes a video.
A recorded workshop goes in. An edited video with chapters and short social clips comes out.

More work

Founder Institute Portugal2024–nowStructured the Portuguese chapter: supporting founders to build AI-native companies, building a network of 30+ mentors, 16+ regional partners and investors, and mentoring the next generation of founders to start and scale through personal introductions.
Le Wagon São Paulo2018–2019Three times the sales in one cohort with no marketing budget, an NPS of 96, and strategic partnerships including Google.
Le Wagon Lisbon2020Kept 88% of the class and pre-sold 60% of the next one during COVID, while other campuses cancelled. The programmes were later rolled out to 20+ locations worldwide.
Lisbon City Council · Made of Lisboa2020–2021Doubled Lisbon Entrepreneurship Week to 100+ events, its largest edition, and helped create Apply for Lisboa to promote the city across several markets.
Digitaliza Já!2020Co-created a programme with 20+ national partners to bring small businesses online during the pandemic.

Thirty minutes, no deck. Tell me where it's stuck and I'll tell you honestly whether I'm the right person.

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